✔️ TLDR
We say every war is bad, then carve out an exception the moment our friends start one. The rule stays on the wall while the story around it gets rewritten.
💬 Context
Our brains judge the same action differently depending on who does it. Leaders frame “our” wars as necessary, defensive, or uniquely moral, while describing others as reckless or evil.
Social incentives reward loyalty to the in-group story, so repeating the double standard feels virtuous rather than dishonest. “Principles are firm until they touch our friends.” Without psychological fitness filters for honesty, courage, and resistance to status-driven self-deception, systems promote people who bend reality to protect the tribe instead of holding one standard for everyone.




