🤝 Why does conquest start with a partnership?
Johnathan Bi on Machiavelli, Rome, and fraud
What you probably do not know yet
- Rome, in Johnathan Bi’s reading of Machiavelli, conquered by inviting neighbors as junior partners: they kept their laws and rulers, and they fought the next wars as proxies.
- Fraud did the scaling: Rome used those partners to take the next cities, then turned the partners into subjects once the work was done.
- A pyramid sales scheme runs the same invite at human scale: you keep your name and pitch, recruit the next ring, and the people above you live off that expansion.
What you will know after
Keep your laws, logo, or title while your people fight someone else’s next campaign. After the work is done, the partner becomes the subject: city-states ran that play, and pyramid sales schemes still do.TL;DW
They invited you as a partner
In Johnathan Bi’s reading of Machiavelli, Roman conquest opens with an invitation. Nearby cities kept their laws and rulers, joined as junior partners, and supplied troops for Rome’s next campaign. The public story was alliance; the military fact was proxy war.
Force is the expensive option
A Tuscan league of equal partners is easy to join and hard to drive: committees protect what they have, and no one ruler wants to risk his men for a thin share of spoils. The UN still ends most headlines with “restraint” for the same reason: a room of equals rarely risks a singular offensive. A Spartan occupation of pure subjects burns treasure and breeds rebellion, especially in cities used to living free.
Rome’s third path uses fraud: keep the costume of alliance while proxies take the hits.
Force alone is never enough, but fraud alone will be found to be quite enough.
Occupying and wrecking a free city on day one burns treasure early; walking in as a partner lets you close the ring later.
Keep your laws, send your army
The junior partner keeps local form: courts, customs, a familiar face in charge. Rome uses those partners as proxies for the next ring of cities, so the blood and the bill sit on the “allies” while Rome collects the expansion. That risk export is the point: allies pay for Rome’s next war, and the invite has to look mutual long enough for the campaign to finish.
Then the partner becomes the subject
When the junior partners have gathered enough subjects, Rome turns those partners into subjects while still looking like a friend at the center.
The key art of Roman conquest is not force, but fraud.
Sparta shows the other failure mode. After it won the Peloponnesian War, it collapsed under an empire its closed institutions could not run, because victory forced an expansionary job the stable design could not hold.
The same invite recruits the next ring
Bi is talking about republics and city-states, but a pyramid sales scheme still invites you as a partner: you keep your name and pitch, then recruit the next ring. The people above you live off the expansion you pay for, and your recruits become the next proxies.
Who still looks invisible?
Bi asks who holds the outer ring of power while looking like they serve the inner circle. Nukes make classic land-grabs suicidal, so expansion shifts: buy companies, push nature’s limits in tech, and keep the state moving without a classic war. In his joke version of the old fraud, you cheat investors instead of junior partners.
If you keep your laws (or your logo, or your title) while someone else sets the next campaign and your people carry the cost, you are the junior partner in someone else’s conquest: a proxy with a friendly contract.
Chapter Guide
| Time | Chapter |
|---|---|
| 0:00 | Warning Machiavelli on peace, danger, and conquest |
| 2:15 | Necessity Luxury, decadence, danger as teacher |
| 16:56 | Competition Expand or be conquered |
| 22:47 | Victory How winning ruins a stable state |
| 29:26 | Modes Tuscan, Spartan, and Roman expansion |
| 30:29 | Limits Why leagues and occupation stall |
| 36:08 | Fraud Junior partners, then subjects |
| 39:00 | People Colonists, spoils, and quick wars |
| 44:28 | Modernity Nukes, tech, and commercial expansion |


